The Art of Blogging

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Date(s) - 25 Apr 2012 until 25 Apr 2012
2:45 PM - 4:00 PM

Goddard College


Vermont Crafts Council Spring Marketing conference brochure coverBlogs are a natural fit for artists – there’s a lot of value in the stories behind what we make. Blogging can improve your website’s search engine rankings, help establish you as an expert in your medium, and strengthen relationships with your customers.

I’ll be presenting on this topic at the Vermont Crafts Council‘s Spring Arts Marketing Conference. You’ll learn the basics of blogging – how to set one up, brainstorming blog post topics, integration with other social media, and more.

Check out the other awesome presentations at the conference:

  • How Else Can I Earn Money From My Craft?  Members of our keynote panel, Warren Kimble, Elissa Campbell (that’s me!), Meta Strick, Orah Moore, and Martha Coons will tell their personal stories of transformation from traveler-on-the-craft-show circuit (though some do still participate in shows) to teacher, designer, shopkeeper, internet maven. This will serve as a sampler of expanded offerings for the afternoon workshops.
  • Getting A Gig –  Panel: Kiersten Williams, Stacy Raphael, Ruby Leslie. Creating a compelling and complete teaching proposal requires many more details than just knowing your subject matter and hourly rate. We will cover what you need to consider when you apply to teach at a conference, guild or craft organization. What do education directors look for when hiring instructors? How do you get on the Arts Council teacher’s roster? How do you find opportunites and land a job? You will come away with useful information to start or expand your teaching career.
  • Why would I license my artwork? Warren Kimble will lead a discussion of the how-to, rewards, and dangers of licensing one’s art.
  • Help! I Got A Gig! Meta Strick. Whether you’ve never taught before or have plenty of experience, this workshop will provide techniques and tips to demystify the process of teaching, expand your horizons, and identify a structure for success. Preparing for differing audiences, and venues will be covered in this workshop.

For more information, please download the conference brochure.