Social Media Today has an interesting free webinar coming up:
From Community to Commerce: Making the ROI Connection
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
- How to use user-generated content to persuade and influence the purchasing decision.
- The best ways to quantify positive social sentiment.
- Which metrics matter in the connection between digital community and business bottom line.
- What CMOs really want to hear and the best ways to deliver those results.
Host: Social Media Today
Time: 12:00 p.m. EST