Social Media Today has an interesting free webinar coming up:
Creating a Seamless and Relevant Digital Marketing Campaign
In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. Sometimes we can get so bogged down in our campaigns that we forget to put ourselves in our customers’ shoes. Anchoring your strategies from their perspectives can transform your marketing from digital noise to personalized, appealing content. Taking inspiration from both data and the larger world can make your campaigns seem both useful and authentic. But where should you begin? How do you know which approaches will seem natural to your customers? How should you execute in a way that doesn’t feel clunky or sales-y?
In this webinar, we’ll discuss:
- Which data and social information you should look at to determine your customers’ digital needs;
- How to conceptualize your marketing campaigns in a fresh, creative way;
- What kind of content is relevant for today’s online consumer and how your products or services can fit into it;
- How to develop a system of developing marketing campaigns that arise naturally from data, and how to execute in a spirit of authenticity.
Host: Social Media Today
Time: 12:00 p.m. EST