Social Media Today has an interesting free webinar coming up:
Authentic Advertising: How Marketers are Leveraging Social Content to Persuade and Engage
The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you.
Learn from our panel of experts in the field:
- How to activate and participate in conversations that can drive everything from brand interest to traffic to transaction to loyalty.
- How to leverage social conversation in an organic, creative, and brand-authentic way.
- How to integrate audience-driven social content across other areas of marketing.
- Inspiration for your own social content that can energize your following for greater buzz.
Time: 12:00 p.m. EST