Act-On has an interesting free webinar coming up:
To LinkIn or Not to LinkIn: Getting Ahead of Your Competitors with Innovative Strategies
In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a LinkedIn strategy, you can end up neck deep in an ocean of networking and content, in danger of drowning among the competition. So what can you do to tackle LinkedIn in a thoughtful way to stand out in the crowd? How should you use LinkedIn’s networking elements and publishing platform to cultivate your or your company’s brand? What are best practices for approaching this platform in a way that is both authentic and professionally valuable? In this webinar, we’ll make sure you leave with a masterful understanding of the dos and don’ts of this essential platform.
Join our live discussion as our panel of experts discuss:
- How to use LinkedIn to make actual connections without coming off inauthentic
- Best practices in developing a thorough and useful LinkedIn strategy
- Approaches to LinkedIn that are perhaps underused but can help you gain an edge on the competition.
Time: 12:00 p.m. EST