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Here’s a list of upcoming free webinars that focus on marketing:

Saying Happy Birthday – How to Build a Top Tier Birthday Email Program that Delights and Drives Revenue

Summary:

A well-designed birthday email program can be the gift that keeps on giving. In addition to giving you an opportunity to reach out to your customers with a highly relevant message, it also has the potential to generate high ROI on a relatively low level of effort.

Despite these benefits, Silverpop research has indicated that seven in 10 email marketers aren’t wishing their subscribers happy birthday. Even worse, three out of the four email marketers who don’t send birthday emails say they don’t intend to start.

In this session, Silverpop’s Loren McDonald will share a seven-step Birthday Blueprint to help marketers build a successful birthday email program from the ground up. Specific steps outlined will include the following:

  • Setting the Right Goals
  • Collecting the Right Data the Right Way
  • Determining the Right Approach—Incentives or no Incentives?
  • Designing the Right Message

Host: ClickZ Academy
Date: 4/17/12
Time: 1:00 p.m. EST

Register for the webinar

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How to Power Your Content Marketing – Development, Discovery & Distribution

Summary:

“If you wrote a blog And no one came to read it Did you write a blog?”

Knowing how to drive the right audience to your content is vital to a successful content marketing strategy.

Join Heidi Cohen as she shares actionable tips and best practice examples so you can drive high quality traffic to your content and increase engagement.

Heidi will discuss:

  • the key to developing content that will keep your audience engaged
  • how to ensure your audience discovers your content early on in your purchase funnel
  • how to drive a highly engaged audience to your content

Host: ClickZ Academy
Date: 4/25/12
Time: 1:00 p.m. EST

Register for the webinar

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From Monitoring to Impact to Loyalty: The Total Life Cycle of the Social Customer

Summary:

How can social media serve your brand? Interaction with consumers is being made social across the business world, with both huge opportunity and substantial risk involved. An intelligent social business that makes effective use of social platforms to listen to its marketplace can then present itself to the customer in ways that facilitate conversions, in the form of sales or brand loyalty.

That simple process is in reality a complex life cycle, requiring great internal coordination, often among multiple departments, agility to keep up with changing technology and customer preferences, and social media-savvy staff to engage the customer in a long-term dialogue. Each of the three stages – listening, delivering impact and establishing loyalty – can be sensitive, with risk of offending rather than befriending the individual customer always present. This webinar will examine these issues and questions, as well as take questions from the audience:

  • How to listen and what to listen for as the business monitor’s its market and customers
  • What constitutes “impact” and how is it best achieved through social media
  • How social media has changed this marketing cycle
  • The skills that must be learned and developed in the social business marketing department

Host: Social Media Today
Date: 4/10/12
Time: 12:00 p.m. EST

Register for the webinar

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