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Here’s a list of upcoming free webinars that focus on marketing:

Facebook for Business: 4 Steps to Success

Summary:

Increasingly, Facebook marketing is leading to customer acquisition. In a 2012 survey, 43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through this social channel.

Facebook has become a key marketing piece for business success. But how do you fit that piece in the bigger marketing picture?

Learn how from Facebook itself. Sign up for our free workshop with Chris Luo, Head of Global SMB Marketing at Facebook, and Jeanne Hopkins, HubSpot’s VP of Marketing and co-author of the book “Go Mobile.” This workshop will cover Facebook’s methodology and demonstrate how HubSpot puts it into practice. Each of the sessions below will be recorded and transcribed, providing you with lasting Facebook learning materials.

This workshop will include four 30-minute webinar series:

  • Everything Starts with Your Facebook Page: Your Facebook page is mission control for your business: all other Facebook marketing begins with it. Learn how to build a strong storefront that can fuel the rest of your Facebook marketing efforts.

Date: 3/29/12
Time: 1:00 p.m. EST

  • Connect with New Fans with Facebook Ads: Start building your fan base by inviting friends, family and employees to “like” your Page. Learn how you can target Facebook ads to increase the number of connections your Page can accumulate.

Date: 4/25/12
Time: 1:00 p.m. EST

  • Engage Your Fans with Quality Content: The Facebook Newsfeed is dynamic: on average, only 16% of users see the updates you post on your Page. Learn how you can use recommendations, ads and sponsorship to increase distribution and engagement of your content.

Date: 5/30/12
Time: 1:00 p.m. EST

  • Influence the Friends of Your Fans: Word-of-mouth marketing is strongest when you truly trust its source. Learn how to post stories in your friends’ feeds to spread your brand’s influence in a targeted way.

Date: 6/27/12
Time: 1:00 p.m. EST

Host: Hubspot

Register for the webinars

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How Does Social Media Work Abroad? A Global View of the Online World

Summary:

How do approaches to social media and the interactive web vary around the globe? These technologies have been adopted in many large markets outside of the United States and the English-speaking world, with online social applications being developed and cloned in China, Brazil, Japan, India and other wired nations. Governments and political ideologies exercise a range of controls and restrictions on use of these tools, including cyber-blockades and blackouts during local crises, while some privacy issues are taken more seriously in Europe than in the U.S. The Internet is not a consistent entity around the world – this webinar will analyze the important differences in the ways people experience the Web from region to region. We’ll ask:

  • How do policy differences regarding search and information sharing affect other aspects of economic and cultural life
  • How is the Web changing cultures? How are different cultures structuring their own versions of social media?
  • What efforts are being made to facilitate Web communication among different cultures, language groups and nations in conflict?
  • Where are social media currently being used to foment political and economic change?

Host: Social Media Today
Date: 3/27/12
Time: 12:00 p.m. EST

Register for the webinar

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Leveraging SEO to Drive Measurable Customer Engagement

Summary:

SEO, Customer Engagement, and how you measure both, are changing at a record pace. Use this live webinar to see how you can combine advances in all three areas to create an integrated SEO approach whose impact reaches all your marketing channels.

Join SEO and social media experts from JungleTorch and Sitecore to learn:

  • Cutting edge SEO measurement: including the shift from traditional analytics to engagement analytics – and its impact on SEO strategy
  • The latest on offsite SEO: leveraging Facebook and Google+ to enhance SEO rankings, tracking conversations with sentiment analysis, and more
  • The explosion of mobile search marketing and local search: how to tailor your strategy to take full advantage of this channel
  • Tools available to you for monitoring SEO both on and off your website

Register and also receive a kit of valuable resources to help your organization use SEO and other channels to create a multi-channel engagement strategy that delights and motivates your customers.

Host: ClickZ Academy
Date: 4/3/12
Time: 2:00 p.m. EST

Register for the webinar

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