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Here’s a list of upcoming free webinars that focus on marketing:

The Zero Moment of Truth

Summary:

On December 9th at 10am PST / 1pm EST, Jim Lecinski, Vice President, US Sales & Service at Google, will discuss the importance and impact of that instant, that point in time, when your potential buyer is moved to take a hard look at what you have to offer. That instant, the Zero Moment of Truth, (ZMOT) as Google calls it, is changing today’s marketing rulebook.

In this webinar, you will learn:

  • What constitutes the Zero Moment of Truth, and why you must be in the buyer’s consciousness to be in the deal
  • How B2B buyers are leveraging an ever expanding variety of resources
  • How these moments of truths are melding to forge stronger and stronger buying influences

Please join us for what will surely be a riveting discussion packed with real world examples, strategies, and specific tactics to help you understand and implement ZMOT into your marketing methodology.

Host: Marketing Cloud
Date: 12/9/11
Time: 1:00 p.m. EST

Register for the webinar

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The Eight Techniques of the New PR Champion

Summary:

A new kind of PR champion is emerging. As social media continues to change our industry, new leaders are discovering eight techniques with the power to change the game and leave the competition standing. One person knows them all – PR 2.0 author and thought leader Deirdre Breakenridge – and she’s agreed to share them in a free Vocus webinar on Wednesday, December 7th, at 2 PM ET.

Join us to discover:

  • The technique for building stronger, more meaningful connections
  • The technique for creating efficient internal sharing processes
  • The technique for planning more effectively with new technology
  • The technique for measuring and mastering the metrics
  • The technique for dealing with a fast-escalating crisis

Ready to join the ranks of the new PR champions? Yes you are – register now to make it happen!

Hosts: Vocus
Date: 12/7/11
Time: 2:00 p.m. EST

Register for the webinar

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The Science of SEO

Summary:

The SEO field has been full of snake oil for years. There are lots of great practitioners and you can get a ton of business value out of SEO, but you must know what the real data behind it is.

This webinar will teach you exactly that. Using extensive qualitative and quantitative data, this webinar will be full of data and science you haven’t seen before, even if you’ve been around the search marketing world for a while.

Join us in this webinar to learn how you can optimize your web presence in order to get found online. In this webinar you will learn:

  • How your prospective leads and customers interact with search engines
  • How to ensure your site ranks well in search engines
  • How to effectively track your SEO efforts
  • How to tie performance back to real dollars-and-cents value

Host: Hubspot
Date: 12/8/11
Time: 3:00 p.m. EST

Register for the webinar

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