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Here’s a list of upcoming free webinars that focus on marketing:

How to Crush the Competition with Inbound Marketing

Summary:

2012 is around the corner and you’ll have a lot to accomplish in the new year. Your to-do list is probably already filled with new tasks. Performing better than your competitors in 2012 is surely on your radar.

Join HubSpot’s CEO and co-founder Brian Halligan in this webinar as he discusses how you can use inbound marketing to beat your competition. Understand what strings you need to pull in order to crush your competition, from increasing your visibility on the web to converting traffic into leads at a higher rate.

In this 60-minute session, you’ll learn:

  • How to outrank your competitors in search
  • Where you should focus your marketing muscle
  • How to build a killer marketing team
  • How to set the right goals to crush the competition

Host: Hubspot
Date: 12/5/11
Time: 1:00 p.m. EST

Register for the webinar

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Reaching The Social Customer: New Tools, New Strategies

Summary:

Today’s connected customer listens to the advice of influencers and peers, researches heavily online, and is increasingly controlling the buying cycle. Is your business struggling to identify, cultivate, and leverage this social customer? The age of the passive customer is over and the social customer’s voice is amplified more than ever. They are changing everything you thought you knew about your customer relationships, and your business must have strategies and tools in place to cultivate, aggregate, and leverage this new customer. Engaging with them is no longer optional; it is expected.

Join Marketo and Social Media Today as we discuss today’s social customer and:

  • New tools and strategies to communicate
  • Why listening to customers is essential
  • Sales intelligence to learn more the customer
  • Engaging and retaining customers
  • Customer-centric vs. customer service?
  • The Use Cases for Social Customer Management

Hosts: Marketo and Social Media Today
Date: 11/29/11
Time: 12:00 p.m. EST

Register for the webinar

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Winning the Customer: Turn Consumers into Fans and Get Them to Spend More

Summary:

Relationship Architecture is a discipline to help corporations and individuals build unbreakable business relationships by design as opposed to by depending on time to forge the relationship. The D.E.L.I.V.E.R.S. system (Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice) will be discussed as a mechanism to assist in the relationship building process. From the creation of the proper systems to the execution of memorable moments, D.E.L.I.V.E.R.S. is sure to help all who adopt it to separate themselves from the competition. The notion of Creating Memorable Moments in order for consumers and clients to think of you first, as well as the importance of knowing who you are meeting with and investing in them in order to win their business will also be discussed with with real life examples from the former Chief Marketing Officer of the New England Patriots, current CEO of TrinityOne Marketing and Author of Winning the Customer from McGraw-Hill.

Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

Host: Awareness
Date: 12/8/11
Time: 2:00 p.m. EST

Register for the webinar

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