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Here’s a list of upcoming free webinars that focus on marketing:

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

Summary:

Adam Metz, author of Amazon #1-bestseller (internet marketing, customer service) The Social Customer joins Awareness’ Sal Giliberto to talk about three big things:

  1. How to make your company or brand a “social object”
  2. How to figure out which of the 5 key use cases of Social Customer Marketing are right for your team
  3. How to figure out which of the 6 key use cases of Social Sales are right for your team

We also have three special giveaways for this webinar: 15 copies of The Social Customer and 15 free memberships to the Metz Customer Community (Silver 1 Year) to be given away to attendees! And every attendee will receive a Bronze Membership to the Customer Community!

Host: Awareness
Date: 11/16/11
Time: 2:00 p.m. EST

Register for the webinar

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Video Marketing ROI: The Video Strategy Framework

Summary:

There’s no one way to do online video right—but there is a right way to develop the ideal online video marketing strategy for your organization. If you want to rock it like a video star you need a clear, coherent way to evaluate your current online video performance and identify measures to increase your success.

Now’s the perfect time to consider your video strategy for 2012. So, whether you’re a novice or a no-fear video marketer, join us for a presentation designed to help you kickstart your new year with a bang. Featuring a mix of actionable advice on marketing considerations, best practices, and solutions, you’ll learn the eight aspects of a complete online video strategy used within the The Brightcove Video Strategy Framework: Mix, Quantity, Quality, Discovery, Distribution, Devices, Monetization, and Analytics.

Host: MarketingProfs
Date: 11/15/11
Time: 12:00 p.m. EST

Register for the webinar

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How to Read Your Campaign Compass

Summary:

You no longer have the luxury of waiting until the sales numbers come in to see if your campaign was effective. Attend this webinar to find out how to properly leverage the social universe to guide and make adjustments to your campaign strategy on the fly based on what you learn from social media conversations.

Host: Sysomos
Date: 11/17/11
Time: 2:00 p.m. EST

Register for the webinar

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