Here’s a list of upcoming free webinars that focus on marketing:
The 2011 Holidays: Feast or Famine for E-Commerce?
The holidays are coming… and the question is: where will the grinch be spending winter break?
According to eMarketer and comScore, we’re projected to see a growth in holiday e-commerce spending by about 12%. Yet, there’s no denying the reality around us: unemployment and underemployment, and vulnerabilities in the financial markets. With no obvious end in sight to these issues, we could be headed towards a standstill in consumer spending, which might dampen an otherwise rosy outlook for the holiday shopping season.
We’ve been pleasantly surprised before… but the memories of 2008 are still fresh, when e-commerce spending fell during the holidays. Digital marketers can manage this risk in two ways:
- Making smart cross-channel investments: building on progress in search marketing and extending into display, mobile and social media environments
- Finding unique ways to connect with consumers.
In this webinar, Paul Burani of Web Liquid Group will examine the most important e-commerce trends from a search marketer’s perspective, and will provide insight and actionable recommendations for where to turn next.
Host: ClickZ Academy
Time: 1:00 p.m. EST
The Science of Press Releases
Public Relations ain’t what it used to be. In fact, it should be all about inbound lead generation that proves the value of the content that is being promoted.
Today public relations can be affected not only by the people you know, but also by the intelligence of search engines and social media. In order for PR professionals to be successful, they need to think as writers, marketers, SEO experts and business development strategists. Whew! That’s a lot to consider.
With data provided by PR Newswire, HubSpot’s social media scientist Dan Zarrella will present information never before seen! This webinar will teach you how to engineer effective press releases that help your company, product and services to get found. Learn the scientific lessons stemming from millions of press releases’ headlines, body copies and links.
During this free, 60-minute webinar you will learn:
- What are the best times & days to distribute press releases
- When a paid press release distribution service makes sense & when a free one does
- How to optimize your press release for maximum sharing
- Which words get used the most in a press release
- Who gets quoted the most in a press release
Time: 1:00 p.m. – 2:00 p.m. EST
B2B “Full-Funnel” Nurturing: Using Integrated Display, Social, and Email to Prepare the Right Audiences to Buy
Today’s B2B buying process is set in motion long before you have a prospect in your nurturing sites. Whereas only a small fraction of your target audience may be actively looking for a solution to a problem today, the rest are educating themselves, being influenced by what they see and hear, and forming opinions about what they need to succeed.
Now more than ever, the onus is on the marketer to start nurturing the right audiences much higher in the funnel—essentially, educating target prospects wherever they choose to consume information online. But, given the realities of limited budgets and time, how do you do this without casting a cost-prohibitively wide net?
Join us as Russell Glass, CEO of Bizo, and Jon Miller, Marketo’s vice president of marketing, delve into the notion of full-funnel nurturing. They’ll discuss specific strategies for integrating programs across display advertising, social media, and email channels to cost-effectively access your target audiences with precision—and prepare them to buy.
Time: 2:00 p.m. EST
How to Join the Conversation About Your Business
- What does Yelp do to protect business owners from questionable reviews?
- How should you approach critical reviews?
- Why does Yelp discourage review solicitation?
- How should you use the response tools available at biz.yelp.com?
- Should you utilize private or public responses?
- Q & A
Time: 2:00 p.m. EST