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Here’s a list of upcoming free webinars that focus on marketing:

The Value of Social Media in B2B

Summary:

Engaging with a B2B audience is radically different from a B2C audience. Unlike B2C, B2B marketers are challenged by managing long and complex sales cycles. Join Carmen Hill, leading Social Media and Content Strategist, as she presents a webinar on how to face this issue through the trends and strategies of applying a social media plan fit for your business needs. She’ll explore the value of social media and also address key questions that marketers face when building plans:

  • Where does social media fit in the B2B buyer’s journey?
  • How can social media accelerate and amplify the impact of other activities?
  • What is the relationship between content and social media?
  • How can you identify and engage influencers?
  • What channels and platforms should you focus on?
  • How do you measure success?

In this 60 minute presentation, discover the steps it takes to build, engage, nurture, and manage techniques and learn how developing meaningful relationships through social media can ultimately convert followers to loyal customers. Register today.

Hosts: SES Chicago, ClickZ.com, SearchEngineWatch.com and ClickZ Academy
Date: 10/6/11
Time: 2:00 p.m. – 3:00 p.m. EST

Register for the webinar

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Social Media and Fundraising for Non-Profits

Summary:

Online Social fundraising is about much more than just taking credit cards and paypal and slapping a big “Donate Now” button on your website (though a big visible button is very helpful). It’s also a lot more than yelling at folks on Twitter and Google+ to donate. Successful online social fundraising requires lots of pieces of your marketing strategy and your technology tools to work together to provide a seamless, inspiring, and comforting experience for your donors. Learn how in this webinar.

Join VerticalResponse and David J. Neff for this info-packed webinar specifically made for non-profits like you!

Host: Vertical Response
Date: 10/6/11
Time: 1:00 p.m. – 2:00 p.m. EST

Register for the webinar

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