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Here’s a list of upcoming free webinars that focus on marketing:

How to Create a Thought Leadership Platform & Back it Up with Content Marketing

Summary:

How many emails do you get that actually offer any new insights?

Bland messages and purely educational content don’t get the response that thought leadership content commands. But as thought leadership becomes increasingly important, companies struggle to develop platforms, create content, and incorporate it into their demand generation campaigns.

The solution? Join Jeff Ernst of Forrester Research and Brian Kardon of Eloqua as they outline the steps for developing a program that positions your organization as a thought leader. Learn how to cut through the blur of sameness, explore new organizational structures, and uncover why every marketing department needs to act—not just think—like a publisher.

You will learn:

  • What it means to take a thought leadership marketing approach and why you need to start doing it today
  • How to create a thought leadership platform with big ideas and points-of-view that will stop people in their tracks
  • What leading companies are doing to engage buyers with their ideas across digital and social channels
  • How organizations are staffing to fill their thought leadership and content needs

Host: MarketingProfs
Date: 9/20/11
Time: 1:00 p.m. – 2:00 p.m. EST

Register for the webinar

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Starting Out With SEO

Summary:

Starting Out with SEO will cover the very basics of search engine optimization. If you are one of the many who has heard of SEO but not sure where to begin, this webinar will cover simple actionable steps to get you started.

Host: VerticalResponse
Date: 9/15/11
Time: 1:00 p.m. – 2:00 p.m. EST

Register for the webinar

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Quick Tips for Effective Email and Social Media Copywriting

Summary:

Please join Retention Marketing Manager, Amber Cleave, & Social Media Manager, Ellery Long, for quick tips to help you easily write effective copy for email and social media. Copywriting can be intimidating, but this webinar will help you break down the barriers and write awesome copy in no time.

Host: VerticalResponse
Date: 9/15/11
Time: 4:00 p.m. – 5:00 p.m. EST

Register for the webinar

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