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Here’s a list of upcoming free webinars that focus on marketing:

How to Leverage Behavioral Analytics to Fire Up your Online Sales

Summary:

Please join ClickTale and ClickZ for a compelling webinar revealing best practices and hands on techniques for maximizing website conversion rates by using Customer Experience Analytics. Leading brands are discovering the value locked in Behavioral Analytics, by tracking user behavior inside webpages.

In this webinar, you’ll learn how to:

  • Analyze visitor heatmaps to discover actionable insights that will directly increase your bottom-line.
  • Slice and segment your conversion funnels to evaluate online marketing efforts.
  • Reveal what obstacles are stopping you visitors from completing your online forms.
  • How to effectively redesign landing pages based on actual visitor behavior.

Get an in-depth look at the latest analytics innovations used by some of the largest websites today, and discover how your organization can benefit from these technologies.

Hosts: Connected Marketing Week, ClickZ.com, SearchEngineWatch.com and ClickZ Academy
Date: 8/10/11
Time: 1:00 p.m. EST

Register for the webinar

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Social Media and Disaster Recovery

Summary:

During an emergency, it’s imperative that those within your organization know how to communicate effectively. This need to communicate has led to increasing use of Social Media platforms during recent disasters across the globe. Join hosts Agility Recovery and the Small Business Administration during this webinar to learn the steps and best practices for developing your organization’s strategy for Crisis Communications utilizing Social Media.

During this session, we will welcome noted expert John Orlando as he shares the evolution of Social Media and its use in crisis situations, as well as the best practices and simple steps any organization can take to bolster their Crisis Communications plan to include Social Media as a central element. In addition, we’ll hear from two leaders of social media-based efforts in Joplin, Missouri focused solely on the disaster caused by devastating tornado that hit their community, and the subsequent recovery & rebuilding efforts.

Host: Small Business Administration
Date: 8/16/11
Time: 2:00 p.m. – 3:00 p.m. EST

Register for the webinar

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Social Media for Social Good: A How-To Webinar for Nonprofits

Summary:

Based upon the soon-to-be-released book Social Media for Social Good: A How-To Guide for Nonprofits, this webinar begins with defining Web 1.0, Web 2.0, and Web 3.0 communications and fundraising, and then quickly moves on to a discussion about the importance of integrating the tools from each era to maximize your nonprofit’s Return on Investment (ROI) from utilizing social media and mobile technology. Written as a step-by-step strategic plan, Social Media for Social Good is packed with hundreds of social media and mobile technology best practices and how to’s – 11 of which this webinar will discuss in detail (one from each chapter). Finally, the webinar closes with a brief discussion of what’s coming next in nonprofit communications and fundraising and the importance of early adoption.

Presenter: Heather Mansfield
Date: 8/23/11
Time: 1:00 p.m. – 2:30 p.m. EST

Register for the webinar

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The Social Funnel: Driving Business Value with Social Marketing

Summary:

Derive meaningful value from brand engagement in the social media realm through use of a “Social Marketing Funnel” approach. Attend our free webinar for a discussion of our latest eBook “The Social Marketing Funnel: Driving Business Value with Social Marketing.”

In it Awareness presents an insightful analysis of aggregate user data from its social media platform and draws on the experience of more than a dozen nationally and internationally recognized marketing experts such as David Meerman Scott, Paul Gillin, Erik Qualman, and Jason Falls, as well as representatives from social marketing’s top-performing brands such as Major League Baseball, Demandware, Carlsberg and Starwood Hotels.

You will gain an understanding of use of social media marketing to capture customer insights and demand sooner with a ‘Social Marketing Funnel’ that feeds the traditional marketing and sales funnel. We will present a framework of processes and metrics identified in the eBook aims to help marketers build and manage the ‘Social Marketing Funnel.’

Presenter: Awareness
Date: 8/18/11
Time: 2:00 p.m. EST

Register for the webinar

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

Summary:

It is one thing to create social media and quite another thing to measure it so as to optimize content creation. That’s almost a requirement as platforms become more intelligent and people become serious about using social media as a marketing tool. It’s yet another thing to engage, at the proper moment and at the proper way, using social media, injecting your content in the social stream.

According to John Battelle, founder and CEO of Federated Media, social media provides “branded content,” while search engines provide information. “Branded content, however, is far more social [than content mills like Demand Media’s] because branded content is written with a human voice and published by a branded entity [you, a friend, campaign, cause, company,brand, etc.].

Having said that, what are the best platforms for both creating content and measuring the results? In Social Media Analytics i put forward a way to look at platforms, processes and people to help you decide what is the right approach for your business in regards to Social Listening. This webinar with Awareness, based on my book and extending the material, examines what are essential differences between platforms used for content creation and engagement.

In Social Media Analytics I posited the viewpoint that “The Medium is the Message”, the choice of platforms, process and people, along with strategy, informs and determines the results your going to end up with by doing social media outreach and publishing. We’ll look at the predominant technologies out there for doing these things well, disambiguate the choices and help the listener decide what they need to do next and how much it may cost (in time, money and resources) as well as the results they can look forward to by making the right choices, or what can happen if they make the wrong choices, here.

Presenter: Awareness
Date: 8/25/11
Time: 2:00 p.m. EST

Register for the webinar

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