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Here’s a list of upcoming free webinars that focus on marketing:

Successful Lead Gen Demystified: Tips from the Trenches

Summary:

Your customers have seized control of your marketing dialogue. It’s no longer about how you want to communicate … your customers now demand to engage with you on their terms.

To be successful, you must begin by listening to your customers, prospects, and target market. Then, learn to automate your campaigns based on your contacts’ behavior, position in the sales cycle, and preferred communication channels.

Join us for this eye-opening session as Sarah Lander demystifies the lead management process, highlighting information gleaned from successful, real-world programs. You’ll walk away with step-by-step instructions for attracting, communicating with, and nurturing your most important audiences, allowing you to capture higher quality leads, increase sales, and drive revenue growth.

You will learn:

  • The critical elements of marketing automation
  • How to build a successful automated engagement strategy
  • Key tips and tricks for effective lead generation
  • How to improve revenue accountability

Host: MarketingProfs
Date: 8/23/11
Time: 12:00 p.m. EST

Register for the webinar

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What Marketers Should Know About Google

Summary:

If you want your products and services to be found online, it goes without saying that you need to understand as much as possible about Google Search.

In this PRO seminar and kick-off to MarketingProfs University Search Marketing School, you’ll learn the latest in Google Search and the evolving search landscape. Google’s own Maile Ohye will review successful approaches—and, just as importantly, the pitfalls to avoid—when building a site that is truly helpful for searchers.

If you’ve never attended a PRO seminar, this is the perfect time to get a sneak peek into our most-popular PRO membership benefit. Why? Because we’re opening up this seminar to everyone for FREE. If you’re not yet a PRO member, simply register for this seminar and join us for the live broadcast (or view the recording on-demand after it airs).

You will learn:

  • The latest Google Search features relevant to marketers
  • How to build websites with Google Search in mind
  • The most common Google Search-related mistakes Web marketers make

Host: MarketingProfs
Date: 9/15/11
Time: 12:00 p.m. – 1:30 p.m. EST

Register for the webinar

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