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Here’s a list of upcoming free webinars that focus on marketing:

Leverage Your Blog to Build Your Business

Summary:

You were told that blogging is important to doing business on the web. There’s built in SEO (search engine optimization) benefits, you heard. People said that having a blog was like free advertising. But then nothing happened. You see a trickle of traffic, but no one comments and no one buys. What can you do?

Sign up for a FREE presentation about these very topics with blogging and social media veteran Chris Brogan, whose blog ranks in the Top 5 of Advertising Age’s Power150, who got a book deal from his blog that led him to become a New York Times Bestselling Author, and whose blog, on a bad month, at least pays for the mortgage and a few steak dinners, and on a good month makes college seem more likely for his kids.

You don’t have to be a techy to get something out of this conversation. In fact, it’s best that you’re a business-minded professional seeking to learn more about how blogging will impact business. Sure, we’ll talk about tech, but only as it applies to your business goals.

During the presentation, we’ll cover the following and more:

  • URL choice
  • Site Design Basics
  • Elements of Trust
  • Your Blog Content (choices and ideas)
  • A Few Tweaks That Will Get You More Readers Quickly
  • Content Creation
  • Videoblogging (is it right for you?)
  • How to Sell From a Blog Post
  • Three or More Types of Selling
  • The Very Basics of Affiliate Marketing on a Blog
  • Disclosure and Your Community
  • Audience Fatigue
  • Blog Promotion
  • Social Media Integration Into Your Site
  • And More, as it Comes Up

The Q & A portion of the webinar will be very useful as well, so be sure to reserve your space quickly.

*NOTE: this will be recorded so if it’s not convenient for you to make the LIVE session, don’t worry. We’ll send you the link to the recorded presentation.

Host: Chris Brogan
Date: 7/25/11
Time: 6:00 p.m. – 7:00 p.m. EST

Register for the webinar

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Salesforce and HubSpot Unveil Marketing 2.0 Secrets

Summary:

It is to no one’s surprise that the changes in customer behavior necessitate a change in the way businesses operate. In order for companies to adapt to this evolving landscape, we need to revolutionize the way Sales & Marketing work together.

Salesforce.com‘s George Hu and HubSpot’s Brian Halligan will discuss how your organization can improve the alignment between Sales and Marketing to result in more (and happier) customers.

During this free webinar you will learn:

  • How consumer changes impact what Marketing does every day
  • How consumer changes impact what Sales does every day
  • How real-time and social are reshaping traditional business
  • Ways to optimize your Sales & Marketing funnel

Host: Hubspot
Date: 8/8/11
Time: 1:00 p.m. – 2:00 p.m. EST

Register for the webinar

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Reporting Online Marketing Results

Summary:

How to Turn your Textbooks into Page-Turners

You know it well: the marketing campaigns that yield positive results are the ones recieving the most investment. Then, why do marketers neglect reporting? Reporting online marketing results is essential for delivering stronger ROI over time.

Join us in a webinar that will define the right metrics to measure ROI and build systems to report results. Let’s get the investment your campaigns deserve!

During this webinar, you’ll learn how to define, track and report results for:

  • SEO, including keyword results and inbound links
  • Social media reach
  • Blogging efforts
  • Leads and sales growth

Host: Hubspot
Date: 10/11/11
Time: 1:00 p.m. – 2:00 p.m. EST

Register for the webinar

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